Monetizing Social Media
Limitless Bodybuilding
Monetizing Social Media
By PJ Braun
“This may sting to read, but no one is paying bodybuilders to just compete.”
I hope my first column, issued last month, grabbed your attention. I know you are eager to learn how, with my help, you can achieve longevity in this bodybuilding journey. You must believe that this is a “journey” or “marathon” in all aspects and not a “sprint” to a quick end! We are in this for life!
Yes, this magazine and my column are designed to give you tools to get there faster. However, on this journey, there will be times where you are frustrated, and you will fall off if you rush! Bodybuilding isn’t just about competing or working out hard. It’s so much more! If you are not interested in competing, that’s perfectly fine, because the subject matter I am going to discuss first and foremost is essential for everyone of all levels.
You are going to need money! Just know that even with all the regular expenses such as “gear,” supplements, gym memberships, extra food, etc. it can be done on a tight budget. However, it’s much easier and less stressful if you have some extra cash to make it all happen … even more so in this day and age with jobs being more scarce and a lot of uncertainty in the world. Social media is here to stay, and the platforms are growing and changing. You would be foolish not to take advantage of it when looking to make a career out of bodybuilding. With only 1,200 words, I will get into key bullet points. For a more detailed analysis, I have extensively covered this subject on Blackstone Labs’ YouTube page in a video called “Monetizing Social Media.” I encourage you to check it out.
You should get involved in as many platforms as possible and be consistent as possible. Still, today I will break down what I call the “Big 4” – Facebook, Instagram, YouTube and OnlyFans. Don’t laugh; OnlyFans is not just to see your neighbor’s wife showering videos for $9.99. It can be used in numerous ways. Get your name out there. If you want to start a fitness-based business, people need to know where to find you and why. Are you a personal trainer, a coach, or even a fit meals chef? Get yourself out there because you will not make money by simply looking good. Many people are bodybuilding now, and this may sting to read, but NO ONE IS PAYING BODYBUILDERS TO JUST COMPETE!
So some quick and generalized info:
Facebook: This is the ultimate platform for all businesses because it is utilized like a personal website and a powerful search engine. With a small amount of money, you can precisely pinpoint who sees your content and advertisements by creating targeted audiences. Instead of “net fishing,” you are now like a proficient sniper identifying each target, so you don’t waste time! I get excited just typing it because I have utilized Facebook as an individual and as numerous companies in many different fields with great success for over 10 years now. I encourage you to learn more about the business side of Facebook because it’s almost unfair to compete against other businesses without it!
Instagram: Although frustrating with the constant changing of algorithms, this is still the easiest to learn and grasp because it takes 30 seconds to post a picture and write a message. If you are a competitor and want to get sponsored, you will not get any attention without an Instagram account. The more active you are, the better. I don’t care if you have 2 million followers or 2,000 followers. My advice is to get some form of content out a minimum of three times per day.
Anytime a competitor tells me, “I am not active on Instagram,” my response is, “Unless you have a thriving YouTube channel, you should start that Instagram now because no one is going to see value in you!”
This is not me being a dick, guys, this is life now! Plus, it is very easy to use your story as your own daily vlog!
YouTube: A perfect segue from Instagram story vlogging. Do you have something to say, do you want to educate, or just get looked at? No matter what you are trying to get out, all you need is a small camera pointed at yourself. You can quickly become “YouTube famous.” People are watching more YouTube than regular television now, and it is also utilized as a search engine. How many times have you gone to YouTube and searched “How to…?” Whether you’re looking for exercise tips, supplement info, or how to cook chicken breasts … it’s on there, and people want to know what to do. Get them to learn from you!
OnlyFans: Laugh all you want, but OnlyFans is not only utilized for adult content. It is often used by personal trainers and coaches alike. However, it’s 2021, and everyone is an exhibitionist now. I will not hate on anyone who’s getting paid to tease or take their clothes off. If you look great and want to show off, then do it! You don’t even have to leave your own home, ha ha! If I were to tell you how many athletes were making six figures on OnlyFans, you would likely disregard everything I wrote earlier; and get your clothes off too! If I wasn’t involved in the “situations” I am in now, I would join the fun ;)
In next month’s column, I will break down Facebook in much more detail because it is truly remarkable. It offers so many ways to grow in popularity and make money at the same time. So many think “Facebook is for grandmas and parents to look at baby pics.”
I had to ease you in to get your interest first, and if this has your curiosity, you will love my upcoming pieces on how to make money, so you don’t have to struggle the same way.
Will it be easy? No!
But I want to leave you with this. I have said for years, humbly, that what I do isn’t that hard; I just keep putting it out there. And then someone told me something that really struck me.
“Yeah, but you never stop, and so many people don’t even start, let alone keep putting it out over and over.”
If you aren’t afraid to keep going for that extra rep or adding that five minutes of cardio, why not take a little time to share it with anyone and everyone? You just might make it big! And if you don’t? Well, what do all the greatest bodybuilders say? When you leave no stone unturned in your preparation and cut no corners to do all you could to be the best, you win no matter where your actual placing is!
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